Netflix is facing a trademark lawsuit from Hyde Lane Inc., the company behind Christian metal band Demon Hunter, over the use of the KPop Demon Hunters name. The lawsuit alleges trademark infringement and consumer confusion, particularly as Netflix expands the franchise beyond its successful film into music, merchandise, and a planned global concert tour.

Demon Hunter has used its name since at least 2001 and holds trademark registrations covering live entertainment, recorded music, and merchandise. Hyde Lane alleges that actual consumer confusion has already occurred, including a concertgoer who reportedly purchased nearly $500 in tickets believing they were for KPop Demon Hunters. Netflix has rejected the allegations, and the case remains in its early stages.

Similarly to this case, Pepperdine University, represented by Cislo & Thomas LLP, is currently in a trademark infringement lawsuit against Netflix and Warner Bros. for using the university’s branding in Running Point, emphasizing the importance of protecting its identity and values.